There are secrets to creating quality comics. Are you ready?
Having a good idea is crucial. No, not all ideas are created the same. Some are better than others. Variations of a theme are easily seen through.
The idea has to be different enough to warrant the story being told. This means your execution has to be effective. By effective, I mean you have to have a beginning, middle, and end for each issue, let alone each arc. And your ending for each better be good. You have to stick the landing. Otherwise, there’s no point.
Next is the art. The art has to be of commercial quality. What that simply means is that the art has to be good enough to buy. Generally, this means paying an artist for their work, but there are creators out there lucky enough to get a quality artist who’s willing to work for back-end pay (pay after the book has been sold).
You can get away with a black and white book. It doesn’t have to be in color. Some stories are specifically built for b/w. Most aren’t. If you want to save yourself some money, spend time thinking about that.
Skimping on lettering is a mistake. Your logo could be all screwed up, the eye might not be led correctly across the page, and there are just a lot of little things that could go wrong with the lettering that not hiring someone to do it could make an otherwise good looking book look like trash.
Having an editor isn’t necessary, but it’s always a great idea to have one. Most creators who take this role don’t know what they’re doing/looking for when it comes to editing. Hiring someone to take care of the quality controls leaves you free to do your own job.
Doing all of this will not guarantee sales. What it will do is guarantee that your book will be worth the time and effort you put into it, and the reader will literally be able to see that on the page. What happens then is that you become known for creating quality books, and your name will start to spread around. Sales will slowly increase. You just have to keep producing and staying in the public’s eye. They forget easily.
The secret to making a quality comic? Make a quality comic.