When you have a great idea, you need to have a plan to accomplish it. This takes time and effort, and most of you don’t put that in.
Here’s what I’m talking about: you have a comic idea. It’s a mash-up between I Was A Teenage Werewolf and Dune. Mau’dib howls at the moon and shows his ass, and is able to kill from a distance. You call it Moon’dib. When he shows his ass, it’s called the Mooning Way. (Yes, I Was A Teenage Werewolf is an actual movie, and yes, I’m having fun with this particular thought. Can’t you tell?) So you write the book, three issues of werewolf fun, butt jokes, and mayhem.
How are you going to create it?
This is where having a plan comes into play. You try to pitch it to various companies, but they’re not into movie mash-ups or are they into werewolf butt jokes. Besides, most companies don’t want to read scripts, they want to read books.
You can self-finance the creation of it. That’s always an option. Or if you feel very strongly about it, you could try your hand at Kickstarter. How you run your campaign is up to you.
But then you run into another problem: how are you going to sell the book? Depending on the art and writing, it may be good enough for Diamond to pick up, but don’t count on it. That way lies madness. You can try calling retailers yourself, and some of those will actually carry the book. You can try hand-selling it at conventions, or setting up an online store and selling it that way.
There are lots of ways you can sell your wares. There is no magic bullet that will automatically sell the book for you. Just because you have what you deem to be a quality book complete with named artists and creators doesn’t mean your book is any good. The premise could turn people off. They might not get it.
You have to have a contingency plan. A lot of the stories you want to tell have limited commercial appeal. Learn to recognize that when you’re creating. This can save you a lot of time and headache.