When you’re creating a comic, right after you decide what kind of story it is you want to tell, you have to know the format of that story.
Is it going to be a strip, webcomic, graphic novel/limited series, or ongoing?
For new creators, I’m going to tell you right now to forget trying to do an ongoing series. The reasoning is simple: no one knows you, and no one knows the characters whose story you’re telling. New creators should focus on getting all the bad words out and bad stories behind them, concentrating on smaller, more manageable stories before attempting the holy grail of comics creation—the ongoing.
As creators, we all hope to create an ongoing series. We don’t realize the amount of work that goes into it, but we all hope to create it. (Really, most writers can’t seem to sit down and write something daily. It takes commitment, especially if you’re trying to post something every day. If you can’t post daily or weekly, what makes you think you have the fortitude to write a monthly ongoing comic?)
I believe the best thing to do would be to create a limited series. Not just one of them either, but multiple ones. If they’re anywhere between three-to-six issues long, then you can repackage them and sell them as a collected edition or graphic novel.
(That, my friends, is the great thing about a limited series. You can collect it and sell it again.)
Comic strips and webcomics have their own needs. They need to have a steady schedule in order to build a following. You have to build an archive so that new readers know you’re in it for the long haul. Gaining their attention isn’t enough. You have to keep it, and that can be tricky.
Study all the things it takes to bring a comic to life in various formats. Think about your story and what it needs. That may dictate your format.
The more you think about the format, the better prepared you’ll be.