Your audience doesn’t want to be bored. Neither does the prospective publisher. What they want is to be excited about the project you have. They want something that is new, fresh, or approached from a different angle.
If you have to dig past your first issue in order to find something interesting in order to pitch to a publisher, then you haven’t worked hard enough on your story. You can tell a story about zombie/mummy love and have the twist be that they’re both hermaphrodite leprechauns, but if you can’t get to the interesting part right out of the gate in order to gain interest and keep it, then you haven’t worked hard enough.
Pitching is both art and science. You have to know whom you’re pitching to. Not just the company and what they publish, but the editor(s) who’ll be looking at the package, too, if you can manage it. Then you have to do the hard work of molding the pitch (and your story) to match those sensibilities.
Molding a pitch is challenging. It isn’t just about dry facts. You have to sell the sizzle along with the steak. Those Outback Steakhouse commercials that literally show sizzling steak? That’s to entice you to go there, buy it, and gorge yourself. That’s exactly what the pitch should be handled—enticing the editor to read the story (going there), buy it (buy it), and gorge themselves (publish it).
Lots of things have been said about pitching. Lots more will be said in the future. There’s no magic bullet to pitching. But if you can make your pitch conform to the Lee Nordling Paradigm (look up Lee Nordling and pitching) and master it, then you should be able to pitch just about anywhere.
The formula is this:
This is the story about X, who wants Y, only to discover Z (which is a twist on Y).
If you’re going to try this, your story has to have a twist, and it must twist on something that is part of what was previously read, and it has to be all in one sentence.
It isn’t simple.
I suggest trying to do it with movies before you try doing it on your own stories. Get the feel for it.
It’s a lot of hard work.