There are a lot of fine lines everywhere. Things that you do or could be done that, with one word said or one thing done, crosses a boundary and is then seen to be overdone.
There is an inherent problem with this: these fine lines are extremely subjective. One person’s barrier is different from another’s, and there’s no way to tell where those lines are. So you have to push and prod and try and gamble, hoping you don’t get it wrong more often than you get it right.
There are no real “best practices” when it comes to other people’s lines. Some people will like you and what you do, others won’t. It’s the nature of the creative beast. This becomes very evident when you do any kind of self-promotion (yourself and/or your projects) and when you speak your mind.
I know all of this sounds vague. Let’s use a couple of examples.
You have a project on Kickstarter. Your campaign just started. You take to Twitter and Facebook and maybe Instagram, and you start letting people know about the campaign. This is all fine. Where’s the line? Well, you then start sending DM’s to people you don’t/hardly know, start sending them chat messages on FB to let them know about the campaign. That crosses the line.
Same scenario, and you’ve taken to Twitter to tell about the campaign. And you get the idea to remind people twelve times a day, setting up automatic tweets. But you don’t do any other interaction with people. The only interaction you really do are, for all intents and purposes, robo-tweets. That crosses the line.
Caitlyn Jenner. Taking a stance either for or against her could be seen as controversial. If you’re for her, then you might lose people who thought were staunch supporters of you and your work. Taking a stance against (especially if it’s vitriolic) may do the same thing—maybe in droves. (From what I’ve seen, comic creators are some of the most loving and accepting people I’ve ever met.)
You cannot please everyone, and trying to do so means you have no real convictions of your own. Does this mean you have to be silent in order to avoid sparking controversy or turning people off from you and your work? Not at all. If anything, you should just choose your battles carefully.
There are lines everywhere. Just be cognizant of them, and think about the consequences before you consciously cross one. That’s all.