There are some things to think about before you decide to put your ongoing superhero title into production.
The first is simple: do you really want to do this? Your competition is not small. You have all of Marvel and DC to compete with, and that’s just for starters. Then you have some of Image to compete with, too.
Then you have the fact that, in general, readers of superheroes don’t like “new”. It takes “new” a while to catch on, unless “new” is also “different” and is doing well enough to fund itself. When you’re starting out, you’re hoping to sell as many comics as the least of Marvel and DC’s books, but you really end up selling only somewhere in the double digits. Diamond is reluctant to pick up your book (which means you have to sell it through other avenues, such as conventions and online), and this also means you have a reduction of sales potential.
The next thing to think about is whether or not your character is easily identifiable as a riff on another character. The three main characters to riff off of being, of course, Superman, Batman, and Iron Man. There are hundreds of characters out there, but someone always wants to do their own take on these three characters. That’s a discussion for a different time.
Next is the hometown of the hero. This is always a big decision. Here is where you’re either going to lean toward Marvel or toward DC. Is your character going to live in the “real world” (Marvel), or some made up place (DC)?
Then you have to decide on your age group. Superheroes have gotten more sophisticated over the years. That’s because we as humans have gotten more sophisticated over the years, and want our comics to reflect our new understandings of science. (There are extremely few really new understandings of religion. New understandings of religion are actually old understandings of religion that have been rediscovered and put into use in a modern context.) Superheroes are about violence. It takes a lot to put on a costume and go out to stop crime. The costume itself isn’t a deterrent, and you have to stop crime somehow—that’s done with violence. The level of violence will indicate the level of reader you’re aiming at.
The final piece is fiscal. Do you have enough money to put this book into production and not see any remuneration for your efforts for a few months?
These are all things to consider. While a lot of this can be attributed to almost any ongoing book, superheroes hold a special place because the bulk of us have at least one superhero story we’d like to tell and see continue.
Just consider wisely.