I don’t like the overuse of the term “game changer”. I understand the fact that there are a lot of technologies and services that have come out the past few years, and a lot of things have happened in comics to make creating them and getting them into the hands of the public a lot more viable than ever before.
The term “game changer”, though, can easily be overused. How many games are there to play when it comes to making comics?
The biggest and arguably best game changer has to be Kickstarter.
There are things that need to happen in order for you to get your project funded. While these aren’t hard and fast rules, these small tips will definitely help you get funded.
- Work It Out. There’s math involved. You have to make sure your rewards make fiscal sense both to you and to the backers. All of the rewards, from the cheapest to the most expensive. And if you have physical rewards that need to be shipped…make sure the shipping cost is also named. Also realize that you may have international backers, which can be more expensive to ship.
- Get As Much Done As Possible Beforehand. You’re trying to create a comic. Unless you’re asking for a small amount of money, backers don’t like to think they’re totally funding an amorphous idea. They like to think they’re financing getting you over the hump.
- Be Reasonable. Only ask for what you need. That’s pretty simple.
- Stretch Goals. Think about them, even if they’re not used. Not all campaigns are lucky enough to be funded, let alone have stretch goals. Having them ready to go can’t hurt, though.
- Communicate. Your backers want to know what’s going on throughout the campaign. They want to know when things go wrong. Don’t disappear on them.
- Be Prepared For The Long Haul. A well-run campaign is not one that just begins and then maintains itself. You’ve got to put in long hours before, and after, and really long hours during. You’ve got to let people know about it over and over again, and the more you do it, the better off you could be. Like an infant, it has to be nurtured.
There are a lot more things to take into account. This is extremely granular. A primer. But if you follow these steps and bore all the way down into what it takes to have and run a successful campaign, there shouldn’t be any reason your project shouldn’t be funded.