Well, that didn’t take long.
Just five days into their campaign, Archie Comics decides to pull their Kickstarter campaign due to scrutiny of the campaign itself.
I honestly feel that’s only partly true. Archie should have known going in that they were going to be scrutinized for going to Kickstarter. If they didn’t, then they really need someone else at the helm. That was a no-brainer.
No, I feel the reason they pulled the Kickstarter is because the public reaction to the reward tiers told them that they were incredibly inept and out of touch. And yet, some people still signed up to pay exorbitant prices for what really amounted to crap.
It was embarrassing, and someone finally woke up and realized it. However, instead of working hard to fix it, they decided to cancel it, which was even worse, in my opinion.
Which is better: saying “we heard you, and we’ve fixed it,” or saying “we heard you, and we’re going home now”? Publicly announcing that you understood there were problems and then fixing them so they fall more in line with realistic expectations is a much better option than just quitting.
This campaign could have been funded if properly managed. Readers love Archie. Archie is an institution as much as Batman or Superman. They made $35k in five days. 18 people signed up to pay $15 to be followed by Archie on Twitter for goodness sake! (I don’t even understand how that’s a viable reward! I hardly tweet at all, and I have comic companies and industry professionals following me for free! Imagine what I’d have if I actually put my mind to it!)
Honestly, Archie deserved better. This is the first major flub what I consider the “new” Archie has made. This is one that will be remembered for a long, long while.
It gets said so much that it’s nearly meaningless, but this truly is an epic fail.