Tomorrow is Christmas, and people will be spending time with their families.
I'm not going to go into the history of Santa Claus. Everyone is doing that. I'm not even going to go into the uses of Santa in comics. I'm not even going to touch the use of Jesus in comics. Let's just say that the Christmas iconography is rampant in comics, in one way or another, and it gets worse this time of year.
Having these stories come out on time for this season, though, is the perfect chance to illustrate how important it is to plan these things well ahead of time.
Yes, you can have Christmas any time of the year. (Really, the world would be a better place if we did.) But if you want to schedule a book properly, then you have to be cognizant of when the books will be coming out.
If you know that you have a Christmas idea that you want to publish in December, then you have to start planning as soon as possible. (Like, now, really.) Working backward, if your book is going through Diamond, then you have to give the book the three month window for solicitation, you have to have time for printing and shipping, and you have to have time for actual production.
The key word here is coordination. You have to have a plan and execute it properly in order to hit the timeframe you want. Yes, you might need to plan your book six to eight months out in order for it to be in shops for the proper time.
It's all about the planning. (And no, it isn't just about Christmas, either. Have a story you want to tell about Juneteenth? Then you have to plan for June. Free Comic Book Day? You have to plan for the first Saturday in May. Most of the time you can get away with a book coming out whenever you want, but there are times when planning is everything.
Have a Merry Christmas and Happy Holidays to all of you.