Ready for another tip?
Your story won’t have any impact unless you have something to say. We can talk theme and character motivation and whatever else you want to talk about all day long, but if you, as the creator, don’t have anything to say about something, then your story won’t have any real impact on the reader. It won’t be memorable.
This is not to say that you should be all metatextual about it. George Romero wanted to make a horror movie about zombies, so he did; it wasn’t until the movie was made and became a classic that people started to put their own views on what they thought the subtext of the movie was about. They added their own themes, what they wanted to see. (This is more challenging to do in today’s society. We’re more sophisticated than we were before, as well as more jaded.) As a creator, you should just have a point of view on something, and express it through the story. (The point of view doesn’t necessarily have to be yours. It will just have a better impact on the reader if you have/adopt one.)
Go take a look at your collection and see what stories you’ve read spoke to you the most. Break those stories down and see what the creator is trying to say. It doesn’t have to be on a per-issue basis, it could be over the course of a storyline. Seeing what point of view the creator has or has adopted can then open your eyes in order to help you tell your stories.
Storytelling becomes a lot easier when you know what your story is about. When you know what impact you want to have on the reader. When you know where your story is going.
Telling a story is no easy thing. Anything you can use to help yourself is a good thing. One of those things is having something to say. Adopt that point of view. Let it inform your story.
And there’s your tip.