Don’t get caught up in the hype of the comic news cycles.
There will always be news of publishers doing this and doing that. Releasing variant covers, releasing one-shots, releasing limited series, making a limited series into an ongoing…
That is always good news. That’s always good for them. That’s always fun. But there’s a down side to that, as well. Basically, cancellations. Books get launched, have soft or downright bad numbers, and then have to get canceled. Very rarely does this decision get reversed. Possibly a stay of execution, but it the specter of cancellation will always be there.
As a creator, sometimes we can feel pressure to do what the big boys are doing. However, there’s something we have to realize: they are not our competitors. That’s basically because we cannot compete with what they do and with what they have.
Marvel and DC are in the business of curating stories for their characters, making sure the characters have longevity and that they don’t do anything to piss people off too much. Because the characters have turned out to become extremely lucrative, creators are loathe to create new characters for these companies. They don’t know when they may have the next Deadpool or Harley Quinn on their hands (two of the most recent creations that have seen success across multiple mediums).
Instead of trying to match them, creators should be concentrating on their own stories. Not the sprawling ongoing series that we all have in our heads, because those will almost never come to fruition. Smaller stories that can be told to the best of your ability. Stories that you can concentrate on and that really showcase your strengths. The comics news is there to give information and to tease, but don’t let it pressure you into attempting something you’re not ready for.
Let the other companies do what they do. Be aware, but don’t let it distract you. You do what you do.
Your comics will turn out much better. (And you might just create the next Deadpool or Harley Quinn yourself.)