Pricing is a challenge for lots of creators.
You have to figure out what you think your book is worth versus what other publishers are pricing their book at, without leaving money on the table.
It’s tricky. And you have to be very honest with yourself (and thus, your project) in order to price your book appropriately.
First and foremost, let me say that I love the fact that there are new books being created. Even terrible books are beautiful, simply because something new has been brought into the world. Having a book on the shelves is proof in itself that a lot of hard work has gone into bringing the product to life. That hard work should be rewarded, and the reward is the sale price.
I’ve seen a lot of bad books on the shelves (analog and virtual) that have a $4 price tag. I don’t know why the creators think their book is worth this price. Analog, sure. I can see the price being that for a real book. But for a virtual book where you can get to price your book to its actual worth, that’s too much—especially when better books can be had for a buck. (I’m rounding up, of course.)
A digital book with bad art and story priced for $4 isn’t really worth that. It’s really worth a dollar.
For Comixology Submit, you can get a preview of the book before you buy it. Spending money for a better cover is a trick that can catch the eye, but you have to keep reader attention, and that’s initially done with the art. If you price your book high (and yes, for a digital book, $4 is high when you can basically set your own price), don’t be surprised if you don’t have a lot of sales.
More creators need to price their books better. They’re losing sales because they aren’t honest with themselves and are pricing their books too high.